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Not a Single Bug Since 40 Years

40 years ago the final Volkswagen Käfer was built.
(Built in Germany, we‘re neglecting Mexican bugs here.)
It’s true that it was a cleverly designed little car and it had its advantages, but that is true for so many others. The reason that made the Nazi car a worldwide bestseller was an advertisement campaign.
It not only made it a worldwide bestseller, it also made it a bestseller in the US and this country is not exactly known for loving small cars. Despite of its historical roots, with its big brother the Bully, it became the automotive symbol of the Generation of Love.

How on earth …?

Doyle Dane Bernbach’s Volkswagen Beetle campaign was ranked as the best advertising campaign of the twentieth century by people who are supposed to know, the Advertising Age magazine.
See the entire campaign here.

40 additional images. Click to enlarge.


2 responses to Not a Single Bug Since 40 Years

  1. Interesting article…and I guess the adverts must have been handled by an American agency ….

    Of course the Beetle had one of the worst heating and demisting systems in the world… (although early Minis were equally bad) …. But this was true of all 911s as well until they finally introduced water cooling..

  2. There are water-cooled 911?
    🙂

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